Last updated: 2 November 2026 · offer, tier thresholds and price protection are our own; Black Friday falls on 27 November 2026.
Black Friday 2026 lands on Friday 27 November, and our main event is open now through Cyber Monday, 30 November. Black Friday Week runs 23–30 November and closes with Cyber Monday on the 30th. Early access ran through 31 October, which creates a question worth answering properly rather than with a slogan: is it actually smarter to buy now, or to wait?
One thing to clear up first, because the word "pre-sale" gets used loosely elsewhere: this is not a pre-order. It is a discount period. Every jersey is in stock and ships at our normal times — 1–3 days to dispatch, then standard 7–15 day delivery. You are simply getting Black Friday pricing early, with the same dispatch and the same parcel you would get in November.
The dates that matter
| Phase | When | What is on offer |
|---|---|---|
| Early access (closed) | Ended 31 October | Tiered 5–18% off, applied automatically at checkout, plus price protection on orders placed by 31 October |
| Black Friday main event | Now – 30 November | Tiered 5–18% off, applied automatically at checkout |
| Black Friday | 27 November | The peak day — and the date price protection measures against |
| Cyber Monday | 30 November | Follows the weekend |
The tiered discount, and why the second step matters most
| Order value | Discount | What else you get |
|---|---|---|
| Any order | 5% | Free from $49.90 |
| $59.90 and over | 7% | Free shipping — this is also our shipping threshold |
| $99.90 and over | 10% | Free shipping |
| $159.90 and over | 14% | Free shipping |
| $199.90 and over | 18% | Free shipping |
There is no code to enter — the tier your cart qualifies for is worked out automatically at checkout, and it applies storewide with nothing excluded. These are thresholds, not stacked discounts: only the highest tier your cart reaches applies. A $200 cart is an 18% cart, not 5% + 7% + 10% + 14% + 18%.
The $49.90 step is the one to notice. It is our free-shipping threshold, and it sits below the 7% tier at $59.90 — so free delivery arrives before the discount steps up. A standard $59.77 jersey clears shipping outright and lands 13 cents short of the 7% tier, which is exactly the gap the arithmetic below is about.
The top-up arithmetic: is it worth pushing to the next tier?
This is the part most promotions do not tell you, and it is worth running the numbers rather than assuming.
Say you are $4.90 short of the next tier. Adding one small item gets you over it — but you are also spending $4.90 you were not going to spend. Here is what actually happens:
| Your cart | You would pay | Top up to | You now pay | Net effect |
|---|---|---|---|---|
| $55 (5%) | $52.25 | $59.90 (7%) | $55.71 | +$3.46 for $4.90 of goods, plus free shipping — worth it |
| $95 (7%) | $88.35 | $99.90 (10%) | $89.91 | +$1.56 for $4.90 of goods — worth it |
| $155 (10%) | $139.50 | $159.90 (14%) | $137.51 | −$1.99 and $4.90 more goods — clearly worth it |
| $195 (14%) | $167.70 | $199.90 (18%) | $163.92 | −$3.78 and $4.90 more goods — clearly worth it |
Two of the four jumps leave you paying less in total than the lower-tier cart — the extra four points of discount on a ~$200 order outweigh the small top-up. The other two cost you a couple of dollars while getting $4.90 of product. In every case the arithmetic works, provided the item you add is one you actually want.
Buying now vs waiting for Black Friday
Six things change between mid-October and the last week of November. Only one of them favours waiting.
| What changes | Now | Black Friday week |
|---|---|---|
| Price | 5–18% off, known today | Unknown — may be lower, may not |
| Sizes | Full range | Popular sizes go first, every year |
| Custom printing | Normal queue, 3–7 workshop days | Same production time, longer queue |
| Stock | In stock — ships now | Popular sizes go first, every year |
| Custom printing | Normal queue, 3–7 workshop days | Same production time, longer queue |
| Delivery | In stock — 1–3 day dispatch, then standard 7–15 day transit | Same dispatch, but peak-season carrier queues stretch transit |
| Christmas gifts | Ordered now at standard shipping, it lands well before Christmas | Late-November orders are the ones that run out of runway |
| Price risk | None — protected | — |
Read that table and the asymmetry is obvious: waiting can only ever win on price, and price is the one line we have taken off the table with protection. Everything else — stock, sizes, queue, delivery, Christmas — gets worse in November, not better.
Price protection, in plain terms
Buy during early Black Friday and you are covered if Black Friday turns out cheaper on anything you bought. You choose how to take the difference:
- Cash back — the gap refunded to your original payment method.
- Store credit worth 1.5× the gap — a $10 difference becomes $15 to spend storewide, on anything else in the shop.
It applies automatically to anything bought during early Black Friday. There is no form to submit, no claim window to hit, and it is not restricted to the same item — whatever you bought is covered. Take the credit option and the value is valid storewide, so you can put it towards anything in the shop.
Six leagues, one automatic discount — what to look at in each
Every rail is on the same tiered offer. If you are deciding where to spend, these are the things worth knowing about each league's range:
NFL
The deepest range — all 32 franchises, current season through throwbacks. The trade deadline falls on 10 November, which is the moment a player-name jersey stops carrying roster risk for the rest of the season.
NBA
Fast Break, Swingman and Hardwood Classics. The season opened on 20 October, so the current-season colourways are fully in stock now — and the Cup runs from 30 October.
MLB
Replica, Cooperstown and retired-player shirts. Milwaukee won the 2026 World Series 4-1, so the Brewers championship shirts are the ones to look at.
NHL
Breakaway, Premier and Pro. The Heritage Classic is on 25 October and the Winter Classic on 31 December — outdoor games are the one occasion where the embroidered tier earns its price.
NCAA
Game, Untouchable and NIL Pick-A-Player, with youth sizes throughout. College fandom is about a place rather than a roster, so a custom name is the version that never dates.
Soccer
Club shirts, national teams and retro reissues. The tightest cut we stock — size by measurement, and remember retro designs do not go out of date when a club changes its kit.
Three jerseys worth a look this week
All six leagues are on their own shelves in the hub pages linked above, and custom name and number printing is free on every style — the custom jerseys page covers the character limits.
Brewers championship jerseys and the tier you actually land in
Milwaukee won the 2026 World Series 4-1 in Game 5 at Tropicana Field. Every Brewers championship jersey is $59.77 with printing included, and the discount is storewide with nothing excluded.
Because the thresholds do not stack, each extra shirt can move you a whole tier — which makes this the one case where the bundle maths is worth doing out loud.
| Championship jerseys at $59.77 | Tier · you pay |
|---|---|
| 1 shirt — $59.77 | 5% · $56.78 |
| 2 shirts — $119.54 | 10% · $107.59 |
| 3 shirts — $179.31 | 14% · $154.21 |
| 4 shirts — $239.08 | 18% · $196.05 |
A single shirt is a 5% order: $59.77 sits 13 cents under the $59.90 step. The second shirt is where it turns — $119.54 clears the $99.90 step, so the pair lands at 10%. Free shipping is not the lever, because one shirt already clears $49.90. Full size range and the recap are on our Brewers 2026 World Series champions page.
If you are buying gifts
The deadline that matters for a gift is not Black Friday — it is whether the shirt arrives before the date you need it. Right now that is straightforward: the jerseys are in stock, dispatch runs to 1–3 days, and standard delivery is 7–15 business days, so an order placed today lands with room to spare. Late-November orders land inside the busiest two weeks of the postal year instead, and the sizes that go missing first are the common ones.
Buying in the early Black Friday window removes that problem entirely, and the price protection means you are not punished for being early. If you are unsure of the size, our six-league sizing guide has the flat measurements and the jersey gift guide maps tiers to recipient types. Returns are free for 30 days, and size exchanges are covered.
Bottom line
Early Black Friday is live with a tiered 5–18% discount that is applied automatically at checkout — there is no code to enter — and free shipping now starts lower, at $49.90, so a single jersey already clears delivery. Pushing to the next tier is arithmetically worth it — two of the four jumps leave you paying less in total — provided the extra item was on your list anyway. Nothing is held back and nothing ships late: these are in-stock orders going out at our normal times. Waiting for Black Friday can only win on price, and price protection removes that advantage: if anything you bought ends up cheaper on 27 November, you take the difference back as cash, or as storewide credit worth 1.5×. Everything else — stock, sizes, printing queue, delivery, Christmas timing — is better now.
Frequently asked
When is Black Friday 2026?
Friday 27 November 2026, the day after American Thanksgiving, with Cyber Monday on Monday 30 November 2026. Early access ran through 31 October 2026, and our main event is open now through Cyber Monday, 30 November 2026.
Are the Brewers championship jerseys in the Black Friday discount?
Yes. The tiered discount is applied storewide with nothing excluded, and every Brewers championship jersey is $59.77 with custom name and number printing included.
Does one championship jersey reach the 7% tier?
No — $59.77 is 13 cents under the $59.90 step, so a single shirt is a 5% order at $56.78. Two shirts total $119.54, clear the $99.90 step and land at 10%, or $107.59.
Is this a pre-order, or a pre-sale?
Neither. It is an early discount period, not a pre-order. Every jersey is in stock and ships now at our normal times — 1–3 days to dispatch, then standard 7–15 day delivery, free over $49.90. Either way, nothing is held back until Black Friday and buying early does not delay your parcel.
Do the discount tiers stack?
No. They are thresholds, and only the highest tier your cart reaches applies. A $200 cart gets 18% off — not 5% + 7% + 10% + 14% + 18%.
What is the pre-Black Friday discount?
It is tiered: 5% on any order, 7% from $59.90, 10% from $99.90, 14% from $159.90 and 18% from $199.90. It is applied automatically at checkout — there is no code to enter — and it covers all six leagues and every tier, custom printing included.
Is it cheaper to wait for Black Friday?
It might be on price — but price is the one thing we have protected. If anything you bought is cheaper on Black Friday than what you paid in early Black Friday, you take the difference back as cash, or as storewide credit worth 1.5× it. Sizes, printing queues and delivery windows, on the other hand, all get worse in November, not better.
How does the price protection work?
Buy during early Black Friday. If Black Friday pricing on anything you bought comes in lower than what you paid, you can take the difference as cash back to your original payment method, or as store credit worth 1.5× the difference. It is automatic — no form, no claim window — and the store-credit option is valid storewide, not limited to the same item.
Should I top up my cart to reach the next discount tier?
Only if the step is close. The real case here is the $99.90 step: one championship jersey ($59.77) sits 13 cents under $59.90 and stays at 5%, while two ($119.54) clear $99.90 and land at 10% — $107.59, or $56.78 a shirt. The general arithmetic still holds: $95 → $99.90 costs about $1.56 more for $4.90 more product, and $195 → $199.90 actually cuts your total by about $3.78. The only condition: the item you add should be one you already wanted.
Do I need a discount code?
No code is needed. The tiered discount is applied automatically at checkout, across all six leagues and every tier, with nothing excluded — there is nothing to enter or remember.
